TITLE: where it all started: a brand menagerie

AUTHOR: Phil Cleaver

YEAR OF PUBLICATION: 2018

BOOK SIZE:246x168mm

PAGES: 28

 

PRICE: £13

Plus £5 postage in the UK

et al was founded 26 years ago on Valentine’s day.

To celebrate the event, Phil sent individual hand-

drawn heart cards to everyone he knew. They

arrived in the morning post on 14 February 1992.

 

To celebrate 26 years of et al, this brand menagerie shows the 26 letters of the alphabet, each letter shows a different brand identity et al created.

 

Brand design has become bland. Very few recent

identities feature animal symbols – they’re getting

close to extinction.

 

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